Seller's Guide: What You Get When You List With Us

Meet Your Team Leader

Alex Morel, Realtor®

Listing Agent Highlights

You Get an Experience Agent. Alex has over 20 years of real estate, building construction and sales experience.
You get Honesty, Fairness, Loyalty, Confidentiality, Obedience, Full Disclosure, Accounting of All Funds, Skill/Care/ Diligence, and Presenting All Offers and Counter Offers in a Timely Manner.
Property Gets Maximum Exposure to Buyers through the Multiple Listing Service (MLS) and all known 3rd party real estate websites. (Zillow, Redfin, Homes, Realtor)
Professional Marketing. Check out the full list of Marketing Tools.
Direct Communication. There won’t be a time where your call is not answered or returned within the same business day.
Instant Updates. You will know all information as soon as it is relayed to me with regard to any offer or incoming offer from a Buyer or their Agent.
Professional, Service and Legal Contacts. You have access to my contacts when you need them.
Tips to Prepare Listing For Sale. Including Common Repairs To Check For & Inexpensive Updates that make the House more Appealing to Buyers.

Marketing Tools

All home details entered into the largest MLS in Florida and blasted to all buyers.
Yard Sign.
Showingtime appointment setting service for all showing requests in MLS.
Professional HDR Photos of exterior and interior highlighting entire home.
Professional HDR 360° Virtual Tour
Attractive Listing Flyers located inside and outside for buyers to preview.
Just Listed Postcards: print and digital to neighbors, prospects and agents.
Digital Ad Campaign (Google Ads targeting buyers looking in the area.)
Social Media Posts & Ad’s (Facebook, Instagram, Twitter)
Open House. First weekend we open the house to all prospective buyers and their agents to come through the home.
Single page property website to reach online buyers featuring photos and home details.
Walkthrough HD Video highlighting the features and layout of the home.

Stages of Listing House For Sale

There are multiple stages of Selling a House. Each one very important and necessary to make sure the sale is smooth and successful for all parties involved.

a. Market Research - This includes determining current real estate market trends in the community, the market value of the house, and what buyers want.

b. Pre-listing Activities - Prep house for sale. We provide our clients with ideas to make house more appealing to today's buyers, as well as suggest which repairs to fix and which, if any, to leave for new owner to take care of.

c. Market House For Sale - Appropriate and specific advertising methods based on the subject properties features and location. This includes entrance into the Multiple Listing Service (MLS) database. (The MLS is the largest database of Listings and Buyers who are currently working with a Real Estate Agent to help them find a house to purchase. These listings are shared from the MLS with "3rd party" real estate websites including: Redfin.com, Realtor.com, Homes.com, Zillow.com and Trulia.com.)

d. Buyer Seller Negotiations - Negotiate the contract purchase price, the terms, and the timeframes within the purchase contract.

e. Buyer Inspection Period - A Buyer's specific timeframe to have the house completely inspected to their satisfaction. (The state of Florida regulates what a Seller must do with regard to significant home defects.)

f. Buyer Due Diligence Period - Buyer should secure title insurance and confirm the title to the house is clear with no encumbrances. Buyer will also need to confirm there are no illegal encroachments as well as locate the existence of any easements on the property.

g. Buyer Financing Period - If Buyer is getting a mortgage to purchase the house this is the timeframe the Buyer has to complete their due diligence with their lender, order an appraisal, and provide Seller with satisfactory loan approval documentation.

h. Seller Repairs - If repairs are necessary, and agreed upon by all Parties, the Seller will need to have the repairs made before the transaction closes, or parties can come to another arrangement.

i. Move Out - If not already done so, the Seller typically has all personal possessions, that are not conveying with the sale, removed from the premises. Typically, no later than 1 day prior to the closing date.

j. Final Walk Through - This is the time when the Buyer does a final inspection of the home to confirm it is to their satisfaction before closing. The Buyer will also confirm, if necessary, any and all repairs are completed. This can happen the day before or the morning of the Closing date.

k. Closing - This is the agreed upon date the Seller and Buyer will sign all necessary paperwork to transfer ownership of the property from the Seller to the Buyer. The Closing happens when all funds are accounted for and both parties have signed all documentation. The funds should then be dispersed accordingly.

How should you

PRICE YOUR HOME?

Not all homes are equal. Compare "apples-to-apples" - get a CMA* created by your neighborhood expert.

*Comparable Market Analysis (CMA) performed for accurately estimating property value.

(Disclaimer: This is not an Appraisal. Market Value evaluations should be performed by a Real Estate Professional to confirm the value based on the condition of the subject property AND comparable properties.)

Fill Out Form Below to Receive E-mail: "Avoid These 7 Mistakes Before Listing Your Home For Sale"

Listing Agent Activities

Pre-Listing Activities:

Contact property owner and schedule a time for listing presentation.
Download and review property tax roll and property appraiser’s records.
Review permit records for subject property and make sure no outstanding permits are open.
Verify lot size and building information including age, beds, baths, square footage, etc.
Complete in-depth Comparable Market Analysis of subject property that includes researching appropriate Active, Pending, Expired and Sold properties within community or similar communities close to subject property.
Research trends and sales activity within the past 3-6 months.
Research average days on the market for property type, price range & location.
Prepare listing presentation package for listing appointment with material mentioned above.

Listing Appointment Presentation:

Assess curb appeal upon arrival.
Take a home tour to confirm the interior condition of the home.
Talk through any questions or concerns the owner may address initially.
Go over listing presentation items, including items mentioned above.
Discuss agent experience, qualities and availability.
Present Market Analysis results, including comparable property statistics.
Discuss recommending pricing strategy based on Market analysis results.
Discuss owner goals moving forward and marketing strategy.
Discuss broker activities during the listing agreement time period.
Explain the standard marketing tools we utilize during the listing process.
Explain how/why the agent screens prospective buyers.
Review curb-appeal assessment and provide suggestions to improve salability.
Review house interior assessment and provide suggestions to improve salability.
Go over items that could be detrimental to the value and salability of the home.
Explain the benefits of offering a home warranty with the sale of the home.
Review Listing Agreement details and discuss time frame.
Supply owner with Net Sheet with recommended initial listing price and transaction charges.
Discuss showing schedule and how agent tracks all showings using electronic lockbox.
Discuss open house scheduling.
Review available house plans, service agreements, insurance policies, ownership records.

Listing Activities:

Compile and assemble formal file with property and seller information.
Request house plans, HOA contact & documents, title insurance policy, survey, service agreements, maintenance records, property legal documents.
Verify ownership and confirm ownership details.
Prepare Listing Agreement & Send For Seller’s Signature.
Prepare Property Disclosures and Addendums For Seller’s Signature.
Prepare showing instructions for prospective Realtor showings.
Have seller fill out FAQ Sheet.
Complete listing checklist.
Make a copy of Listing Agreement and associated paperwork and deliver to seller.
Create electronic file of all paperwork and upload into broker’s file software system for quality control review
Verify HOA contact information and assessment amount (if applicable).
Verify home utilities and service providers currently contracted at the property.
Verify home security system details (if applicable).
Verify mortgage details and confirm owners are up to date on payments and taxes.
Schedule & attend HDR photos and virtual tour appointment.
Take room measurements.
Fill out MLS Data Entry Form.
Prepare list of personal items that will convey with sale of house.
Install electronic Bluetooth lockbox on or near front door.
Arrange for post and sign to be installed.
Make extra key for lockbox and put in lockbox.
Create & order ‘Just Listed’ postcard and send to neighborhood.
Create & print property flyer’s for interior and exterior boxes.
Create home info booklet containing MLS sheet, HOA documents, tax documents, disclosure’s, aerial photos, legal information, etc. with comb binder.
Create e-Postcard and e-mail campaign to agent’s contacts, broker’s in-house agents; reverse prospect and send to local agents whose customer’s match this property listing.
Create a new listing within Multiple Listing Service (MLS).
Enter home information, tax information, legal information, HOA information, owner information, private showing instructions, driving directions, private comments, private transaction information and compensation.
Upload HDR property photos & virtual tour to new MLS listing.
Upload seller disclosure’s, HOA document’s, utility information, FAQ sheet, home warranty information (if applicable) to MLS listing.
Set up ShowingTime call center. Coordinate showings with call center, owner and agents.
Create Google Adwords & Social Media advertisements and monitor.
Add listing and confirm information to 3rd party websites including Craigslist, Zillow, Trulia, Realtor, etc.
Schedule, advertise and host opening weekend Open House.
Follow up with all showing agents for feedback from their customers.
Continue to monitor the real estate market and make suggested adjustments a necessary.
Provide information to prospective buyer’s or buyers agent’s.
Provide seller with feedback and statistics from advertisements and MLS.

Contract Activities:

After receiving offer contract from buyer’s agent we make sure all necessary forms are present and properly signed by prospective buyer and their agent.
If multiple offers are received we inform owner and recommend requesting highest and best from all buyer’s. With owners permission we inform all agents to re-submit with highest and best within 24 hours and seller chooses who to negotiate with further.
Confirm buyer is qualified to purchase the property by way of lender pre-approval letter of proof of funds statement from buyer’s lending institution.
Discuss offer terms with owner and discuss negotiation strategy.
Negotiate directly on owner’s behalf with buyer’s agent until an agreement is in place.
Deliver executed copies of the contract and necessary paperwork to seller.
If seller selects closing agent we coordinate and send all contract paperwork to seller’s designated agent.

Post-Contract Activities:

Follow up and confirm buyer’s deposit was received and properly deposited into proper escrow account.
Confirm buyer’s lender has received executed contract and monitor lender progress (if applicable).
Coordinate and attend all inspections performed by buyer within inspection period.
Confirm any repair requests that are covered by contract after inspections (if applicable).
Recommend and coordinate with contractors to complete repairs prior to closing (if applicable).
Receive and send repair completion bills to buyer’s agent (if applicable).
Schedule and make arrangements for appraiser to gain access to property (if applicable).
Discuss options if appraisal falls short of contract price.
Confirm buyer’s have home insurance in place.
Confirm no title issues and title insurance has been issued.
Confirm buyer has received clear to close.
Coordinate and attend final walk through with buyer’s agent.

Closing Preparation Activities:

Coordinate closing process and procedure and confirm closing date and time with all parties.
Confirm seller has canceled or transferred all utilities and service agreements at property.
Work with closing agent to confirm all conditions and documents to close have been received and completed.
Review closing documents and closing disclosure’s with seller to confirm all information is correct.
Confirm all funds have been accounted for.
Confirm how seller will be receiving funds after closing.
Remove lockbox from property and bring keys to closing.
Attend closing with seller and sign any legal documents needing to be witnessed.
Request sign and post removal.
Change MLS listing to SOLD.
Close out listing file in personal and broker.

Meet

ALEX MOREL, REALTOR®

Alex is a true Sarasota Native. Born at Sarasota Memorial Hospital and has lived in Englewood, North Port, Venice, Bradenton and Sarasota throughout his 40+ years in the area. Alex grew up in a family of home builders and contractors and was on residential job sites at a very early age learning all about building homes.

Prior to becoming a Realtor®, Alex worked for a small Mechanical Engineering firm in Sarasota for about a decade as an AutoCAD Draftsman, and then as a NICET Certified Engineering Technician designing fire suppression systems for high-rise condos, office buildings, restaurants, storage facilities, churches, large single-family homes, and other facilities.

Alex has been a licensed Realtor® since 2010, and started his Real Estate career with Wagner Realty, one of the largest independent Brokers in Sarasota and Manatee counties. After 8 years with that firm he moved over to a local RE/MAX office, which was the highest producing RE/MAX office in Florida. After 4 years with RE/MAX Alex decided to hang his license with Realty Hub, a smaller real estate broker that gives him more flexibility within his business to operate in a less "corporate" manner.

Alex is a member of the local Sarasota board, Realtor® Association of Sarasota and Manatee. He is also a member of Florida Realtors® and the National Association of Realtors®. During his membership at RASM, he was previously chosen to sit on the Grievance Committee for Professional Standards and on the Community Outreach Committee.

Alex mainly works in Residential Real Estate guiding Buyers and Sellers through the complexities of the real estate market within the tri-county Sarasota, Manatee and Charlotte County areas, handling new and existing construction single-family homes, condos, villas, townhomes, duplexes, quadruplexes, mobile/manufactured homes and vacant land. Current sales volume exceeds $25 million to date.

Call Alex For all your home buying and selling needs.

Contact me

What My Clients Say

Knowledgeable and patient I would highly recommend Alex For any real estate transaction, whether you are selling or buying property. He sold my house 3 years ago (in one day) and has recently helped me buy property during a difficult time. He is a nice guy, and handles everything with expertise, patience and kindness.

Carolyn Elvestrom – Home Buyer

A Pleasure To Work With; Very Professional Alex was always on top of everything that I needed. He always got back to me in a timely fashion and the transaction went flawlessly. He was very professional and courteous and I highly recommend him.

Alan Severini – Home Seller

Very Personable and Helpful Alex is a wonderful real estate agent. He always had prompt and in-depth answers to my questions and his calm and professional manner, as well his great communications skills, guided me gently through the process with knowledge and confidence. He was also very personable and helpful in general on all matters. A nice human being to…

Patricia Blanco – Home Buyer

Professional experience I was referred to Alex approximately 6 years ago, when relocating to Florida was just a thought. Alex has been very patient with me, taking to see homes when I came in town. In 2018 I finally decided on my retirement home with Alex’s patience and professionalism. Thank you so much for hanging in there with me.

Dana Hamm – Home Buyer

We Appreciate Our Relationship With Alex Alex is a professional and very knowledgeable about properties in the area. He was able to quickly identify the perfect home for our relocation to Florida. With his help, we were able to minimize the housing search (one day) and quickly close on our home. His contacts and knowledge of other local professionals facilitated…

Steve Grafton & Jackie Farrell – Home Buyers

Highly responsive and adept at handling the multitude of thorny issue Alex Rocks. He knows his market area and he provides great counsel. He is highly responsive and adept at handling the multitude of thorny issues. He made purchasing a home as painless as possible and was endlessly patient with me. I truly appreciated his professionalism and I will 1)…

Peg Mencl – Home Buyers